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Marketing in the Groundswell

Marketing in the Groundswell

by Charlene Li, Josh Bernoff

Publisher: Harvard Business Review Press
ISBN: 9781422129807
Pages: 144
Format: pdf, ePub, mobi, fb2
File size: 4 Mb
Date posting: 2021-02-23


"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and ...