Ebook epub download Operations Management in the Travel Industry in English Peter Robinson

Description

Operations Management in the Travel Industry provides a broad, in-depth coverage of the knowledge and skills necessary for effective and successful management, including finance, marketing, individual and corporate social responsibility, meeting customer expectations and managing, motivating and retaining employees. Using both theory and real world case studies, it describes the commercial realities of the sector in relation to decision making and business objectives, with practical consideration given to balancing the needs of a commercial business to drive forward innovation and increase profitability for investors. This book will be an essential text for foundation level courses in travel and tourism management, and a useful resource for students and industry practitioners in a range of related subjects at all levels.