Ebook free ebook downloads Services Management: The New Paradigm in Hospitality 9780131916548 in English Jay Kandampully, . . Pearson Education

Services Management: The New Paradigm in Hospitality

Services Management: The New Paradigm in Hospitality

by Jay Kandampully, . . Pearson Education

Publisher: Prentice Hall
ISBN: 9780131916548
Pages: 400
Format: pdf, ePub, mobi, fb2
File size: 10 Mb
Date posting: 2020-04-02
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Description

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts — operations, marketing and human resources — all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today — including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial — in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book — ones that have proven so effective in other service sectors. Read More Show Less