Ebooks kostenlos downloaden ohne anmeldung deutsch Tilt: Shifting Your Strategy from Products to Customers 9781422187173 Niraj Dawar DJVU PDB DOC English version

Tilt: Shifting Your Strategy from Products to Customers

Tilt: Shifting Your Strategy from Products to Customers

by Niraj Dawar

Publisher: Harvard Business Review Press
ISBN: 9781422187173
Pages: 240
Format: pdf, ePub, mobi, fb2
File size: 6 Mb
Date posting: 2020-10-21
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Description

Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by ...