Free ebook rar download One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt

One Click: Jeff Bezos and the Rise of Amazon.com
by Richard L. Brandt
Publisher: | Penguin Group (USA) Incorporated |
---|---|
ISBN: | 9781591843757 |
Pages: | 224 |
Format: | pdf, ePub, mobi, fb2 |
File size: | 6 Mb |
Date posting: | 2021-01-17 |
DOWNLOAD |
Description
Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.
See Also
- Free download books pdf formats Gnomon 9781524732080
- Pdf ebook search and download Last Ship English version by William Brinkley
- Download full books for free The Essential Gandhi: An Anthology of His Writings on His Life, Work, and Ideas (English literature) 9780307816207 CHM FB2 DOCX
- Ebook download gratis portugues pdf Basketball on Paper: Rules and Tools for Performance Analysis
- Epub ebook download free Rock N' Blues Harmonica: A Beginner's Guide to Jamming
- Pdf free download books Ruthless Heart 9780758247506 Emma Lang
- Download german books ipad Living Your Yoga: Finding the Spiritual in Everyday Life
- Ebook free downloads for mobile Oncology and Basic Science, 7th Edition (Orthopaedic Surgery Essentials Series) Timothy A Damron, Carol D Morris, Paul Tornetta, Thomas A Einhorn CHM PDF FB2