Read online books free download Demand: Creating What People Love Before They Know They Want It Adrian J. Slywotzky, Karl Weber

Demand: Creating What People Love Before They Know They Want It

Demand: Creating What People Love Before They Know They Want It

by Adrian J. Slywotzky, Karl Weber

Publisher: Crown Publishing Group
ISBN: 9780307887320
Pages: 368
Format: pdf, ePub, mobi, fb2
File size: 10 Mb
Date posting: 2020-09-21
DOWNLOAD

Description

In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).