Read online books free download Demand: Creating What People Love Before They Know They Want It Adrian J. Slywotzky, Karl Weber

Demand: Creating What People Love Before They Know They Want It
by Adrian J. Slywotzky, Karl Weber
Publisher: | Crown Publishing Group |
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ISBN: | 9780307887320 |
Pages: | 368 |
Format: | pdf, ePub, mobi, fb2 |
File size: | 10 Mb |
Date posting: | 2021-02-23 |
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Description
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why “very good” does not equal “magnetic”; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).
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